MPM Institute
Driving Marketing Performance Management Excellence
To date, marketers have defined marketing performance management as the ability to understand, uncover and evaluate their marketing success. Traditionally, we’ve used media-mix modeling, in-market campaign testing, regression analysis, or other methodologies, to make sense of marketing performance using historical information.
Marketing Performance Management Institute is dedicated to developing best practices and sharing excellence on marketing performance. We work to address topics including:
- How to we ensure that marketing efforts are driving sales?
- How do we quantify the opportunities of marketing improvement?
- How do we correctly attribute which marketing activity is driving results?
- Are we using the best-of-breed marketing information providers?
- Are our marketing performance indicators and business goals aligned?
- Have we operationalized marketing performance into our operations?
- Is our marketing measurement tools optimized for today’s complex real-time environment?
- Are we measuring brand equity and aligning it to shareholder value?
Marketing is a supply chain, let’s manage it like one.