Why Old Media Ain't Dead, Just Old Measurement Models Are

With all the hype around digital media, our industry is quick to call for the death of old media. But as history shows us this is far from the truth.

Over Coming the Challanges of Cross Media Measurement

From our experience there are two key challenges to effectively scale the measurement of cross-media advertising performance: ensuring industry adoption and creating an operationally scalable solution.

3 Keys for Using Set Top Box Data for TV Ad Effectiveness

Recently, there has been a rash of discussions around the use of Set Top Box (STB) Data to better understand the effectiveness and efficiency of television advertising.

An Answer to the Magazine Business' Woes

As can be seen in many news headlines (example), the magazine business is clearly under financial fire.

Media Companies Are Missing the Biggest Area for Innovation

The rash of new interest to innovate at media companies in an economic downturn is to be expected.