AMM Group Adds to Advisory Board

The AMM Group has added Robert Lane, former CFO IAG Research (now, Nielsen IAG) to Advisory Board.

Mr. Robert Lane is a senior finance and strategy executive, who has extensive experience in media and marketing research. He was most recently the CFO at IAG Research, Inc., an advertising effectiveness research company that was acquired by the Nielsen Company in 2008 Bob also served as CFO at Telephia, Inc., the leading information provider to the wireless industry; and then served on its Board of Directors until it was sold to Nielsen in 2007. Prior to this, Mr. Lane was the senior finance executive at Nielsen Media Research, which he joined in 1992. Nielsen Media Research, which went public in 1998, was acquired by VNU USA, Inc. in October 1999. Bob is a graduate of Bishop's University and the Harvard Business School.

AMMG Named Top 10 in 2009 Silicon Alley Insider

Selected from a pool of over 150 companies, The Advanced Marketing & Media Group (the AMM Group) has been selected as a Top 10 Finalist for Silicon Alley Insider's 2009 Startup Competition. Adam Gelles, CEO, will present  our business plan to a leading panel of judges on June 3rd, 2009 at NYU's Stern School of Business.

Startup 2009 will showcase 10 top startups competing for bragging rights, buzz, and a $50,000 prize.  It will also feature in-depth conversations with Jason Calacanis and John Battelle, two entrepreneurs who built great companies, saw them get destroyed in a crash, and then got right back up and did it again.  We'll also have panels on How To Raise A Boatload Of Money In A Crappy Market At A Huge Valuation (3 top VCs) and The 10 Biggest Mistakes Promising Companies Make.

Gannett Selects the AMM Group to Provide Advertising Performance Measurement System

STAMFORD, Conn., March 3, 2009 --  The Advanced Marketing & Media Group (The AMM Group) announced today it has been selected by Gannett Co. Inc. (NYSE: GCI) to develop an advertising performance measurement system that the media company will use to offer its advertisers an opportunity to measure marketing ROI across Gannett media assets, including newspapers, television stations, websites and mobile properties.

The AMM Group, a Stamford, CT-based marketing technology company, is a leader in providing marketing performance management systems to marketers, agencies and media companies. The company’s AMIS™ platform, a marketing intelligence solution that is customizable for every brand, is the tool that powers the MIMS program for Gannett.

AMIS will enable Gannett’s MIMS to capture marketing intelligence and reveal the return of marketing investment for the media company’s advertisers, enabling them to quickly respond to today’s ever-changing marketing environment. It accomplishes this by measuring marketing’s impact on sales, brand and consumer value. Data can be viewed in near-real time on a user-friendly, dashboard customized for each participating Gannett client. Initially, Gannett will deploy MIMS in partnership with a select group of pilot advertisers.

Adam Gelles, Chief Executive Officer of The AMM Group, said, “We are delighted to have an opportunity to demonstrate the myriad benefits of our AMIS™ platform in partnership with Gannett, whose highly complex suite of media properties are ideally suited for automated our end-to-end marketing performance management solution. It will enable Gannett to better align its objectives with those of its clients, while optimizing inventory and audience insights across all media assets to drive incremental revenue and client value.”

Gelles said that AMIS enables companies to manage marketing investments in the same way they would manage their supply chain. The system demonstrates the business value of marketing by adding quantifiable measures of accountability to the marketing group. AMIS captures marketing information across media, consumer, competitive, industry and sales data normalized into a unified data set to provide understanding of return on marketing investment in an automated way.

Oracle^® Chosen as Key Technology Partner

The AMM Group has partnered with the Oracle Corporation. This will provide the AMM Group two key advantages: visibility into Oracle’s data warehousing, management, business intelligence, CRM and marketing analytics products and access to Oracle's robust GTM engine to introduce our products and services to Oracle customers through their partner network program.

Additionally, The AMM Group has committed to develop some of its upcoming new products on the Oracle Platform. Look for the “powered by Oracle logo” for our applicable products.

The AMM Group Forms Data Partner Program

In an effort to provide our customers with best-of-breed solutions, the AMM Group has established our Preferred Data Partner Program. A select group of marketing information providers will be elevated to “Preferred” status for a specific information genre (e.g. advertising occurrence data). These preferred data providers are selected based on a set of key criteria including, leading data provider for a specific genre; industry accepted methodologies and value to current and future customers.

The AMM Group will continue to work with all data providers. Preferred providers, however, will receive special treatment in our technology, sales and account management processes, as well as co-marketing and lead generation opportunities. Additionally, the AMM Group will integrate these information sources directly into our AMIS™ technology to provide subscribing customers immediate access to these information sources. The AMM Group will announce our initial set of preferred data partners shortly.