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AMM Group Adds to Advisory Board
The AMM Group has added Robert Lane, former CFO IAG Research (now, Nielsen IAG) to Advisory Board. Mr. Robert Lane is a senior finance and strategy executive, who has extensive experience in media and marketing research. He was most recently the CFO at IAG Research, Inc., an advertising effectivmoreAMMG Named Top 10 in 2009 Silicon Alley Insider
Selected from a pool of over 150 companies, The Advanced Marketing & Media Group (the AMM Group) has been selected as a Top 10 Finalist for Silicon Alley Insider's 2009 Startup Competition. Adam Gelles, CEO, will present our business plan to a leading panel of judges on June 3rd, 2009 at NmoreGannett Selects the AMM Group to Provide Advertising Performance Measurement System
STAMFORD, Conn., March 3, 2009 -- The Advanced Marketing & Media Group (The AMM Group) announced today it has been selected by Gannett Co. Inc. (NYSE: GCI) to develop an advertising performance measurement system that the media company will use to offer its advertisers an opportunity to memoreRecent White Papers
Beyond Ratings - Monetize Data to Drive New Revenue
For decades, media companies have collected a myriad of data around audience composition, consumption, content interaction, and ad occurrence, all of which can provide invaluable insights and empowermore
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Beyond Insight - Using Performance Management to Improve Marketing ROI
Marketers need to apply business performance management techniques to improve marketing ROI. Our effort must be beyond traditional advertising alone, we must include direct marketing, online marketingmore
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Case Study for Marketers - A Major Retailer
Our work with a leading national retailer is a great example of how marketers can effectively use marketing performance management to drive organizational alignment and improved media effectiveness anmore
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