Our Services

Marketing Performance Management Excellence Into Practice

As we know, institutionalizing complex enterprise systems require resources, time, and dedication by company leadership to ensure organizational buy-in and team usage. The AMM Group provides customers a unique set of consulting services that allow them take the most advantage of our AMIS™ platform, as follows:

1. Customization of the AMIS™ platform - A proven 3-phased process to enable enterprise adoption of the AMIS™ platform to drive marketing performance excellence.
2. Marketing Performance Management Excellence - External leadership to improve marketing performance management in your organization.

Marketing Performance Management Excellence

In partnership with leading thought leaders, we offer a robust set of consulting services to improve marketing performance. Uniquely, all the findings are delivered through our AMIS™ platform thus making our consulting deliverables immediately actionable by your marketing organization. They include:

• Marketing Performance Management Audit – Is your company ready for an enterprise-grade MPM 2.0 solution?
• Marketing Knowledge & Sources Audit – Is your company using the best-of-breed marketing information providers?
• Goal Planning & Measurement Alignment – Are your marketing performance indicators and metrics aligned?
• Marketing & Media Optimization – Is your marketing and media plans optimized for today’s complex environment?
• Brand Equity & Valuation – Is your company measuring brand equity and aligning it to business value?
• Customer Segmentation & Targeting – Is your company targeting the customer segments in the right way?
• Marketing-Sales-Customer Integration – Is your company optimized or aligned on customer facing needs and requirements?
• Campaign Optimization – Is your company optimizing campaigns across the enterprise in real-time?

HOW CAN WE HELP YOU IMPROVE YOUR MARKETING PERFORMANCE?